PostNL

New business development in a digitizing world

What they wanted

PostNL wanted to better understand digital development and – as a result – the changing needs of their customers in order to assess opportunities to serve its customers in new ways.

What we did

SparkOptimus created a comprehensive overview of trends and developments in marketing and sales. We then assessed their impact on both existing and new propositions in the services market. New products and services were selected based on projections of future sales and margin potential, and fit with the organization. Finally, for each new product, we developed a high-level proposition, business case, and development roadmap.

What we achieved

SparkOptimus was able to bring across a convincing vision on digital developments that is now shared across key management at PostNL. We quantified implications on the services market and helped develop a prioritized roadmap for new product development. We now support the actual product development and help the organization build the skills to run the new digital operations that are involved.

What they said

“SparkOptimus has great expertise in (digital) marketing and sales developments and knows our customers well; they have been a great help in developing a clear view forward.”

– Linda van Zomeren, Directeur Zakelijke Markt PostNL