JDE

Boosting etail sales

What they wanted

Jacobs Douwe Egberts (JDE) is a global coffee & tea company. JDE realized that e-commerce is growing as an important channel for many categories. They asked SparkOptimus for support in boosting their sales via a large etailer.

What we did

SparkOptimus supported JDE in reviewing their etail sales strategy in order to obtain the best tradeoff of the etailer’s services & marketing options vs JDE investments & effort. We also identified and assessed the appropriate tactical initiatives for growing sales, around product detail pages, searchability and navigation, assortment, traffic & conversion, and activation & targeting.

What we achieved

SparkOptimus helped to determine the appropriate etail sales model, prioritized a list of tactical growth initiatives, and determined the resources required for implementation and optimization, setting JDE up for growth through etail.

What they said

SparkOptimus was very helpful in giving us the direction and concrete steps we were looking for, as well as deep insight into the etail industry.”

– Luc van Gorp, General Manager JDE DACH