HEMA

Strategic 3-year ecommerce plan

What they wanted

HEMA is a value for money retailer known as one of the strongest brand in The Netherlands. It has expanded over the years to over 700 stores in 7 countries. HEMA has a clear ambition to continue to grow both online and offline. To achieve this growth in omnichannel sales HEMA wanted a comprehensive 3-year plan, which met the ambitions set for the future

What we did

SparkOptimus developed a detailed 3-year plan, supported by a solid business case and investment plan, containing four key priorities and 15 underlying work streams focused on strengthening the e-commerce organization, enhancing the omnichannel customer journey, implementing effective and scalable delivery & fulfillment, and developing true omnichannel marketing

What we achieved

Our plan convinced the board to truly invest in ecommerce and omnichannel growth and freed up funds to invest in all key area’s like team, fulfillment, marketing & IT

What they said

“SparkOptimus helped us put together a clear path for the future. We were truly impressed with the level of depth and the hands-on approach, which helped us launch the plan shortly thereafter.”

Adriana Hoppenbrouwer – CMO HEMA