Deli Maatschappij

Growth strategy under digital developments

What they wanted

Deli Maatschappij is a leading trading and distribution company in timber, constructive, and decorative materials for the constructive industry, DIY retailers, and garden chains. Digital developments rapidly impact its markets, urging Deli to understand how its future position is impacted and what strategy leads to accelerated growth.

What we did

SparkOptimus developed a complete outside-in growth strategy for Deli’s Home & Garden business by clearly identifying trends impacting Deli’s value chain and calculating financial impact in a ‘business as usual’ scenario. Next, its various potential growth initiatives were identified and discussed in detail with key managers and board members. Together with management, SparkOptimus prioritized and summarized selected growth initiatives in a coherent strategy.

What we achieved

SparkOptimus delivered an ambitious, but convincing growth story to Deli Maatschappij and its investors. The growth story is backed by in-depth analysis, financials, and a clear roadmap enabling Deli Maatschappij to immediately take the first steps.

What they said

“SparkOptimus made an inspiring and valuable contribution to our vision of the future for Deli. They helped us to face inevitable trends and inspired us to take both new and accelerated steps to benefit from them.”

– Ron Bosch, CEO Deli Maatschappij