Expanding retailer – supplier cooperation to the omni-channel world

What they wanted

Henkel is a leader in Beauty and Personal Care and has formed good relations with its retailers. In the digital era, they plan to keep their leading position and further develop the market together with their customers.

What we did

SparkOptimus supported Henkel in preparation of business meetings with one of their key customers. Together, we developed inspirational cases on how to accelerate growth of digital business by close cooperation between supplier and retailer. We set up concrete activations to fill the marketing and sales calendar of the coming year.

What we achieved

As a result, the relations between Henkel and its supplier are strengthened and Henkel has a preferred position when it comes to joint omni-channel business development.

What they said

“SparkOptimus really enriched our omnichannel development activities through the combination of their professional approach, digital expertise and pragmatic mindset.”

– Marjon Stamsnijder, Sales Director Henkel