Etos aims to step up its online presence, inspired by developments at both international competitors as well as other Ahold labels. As a first step a strategic direction was to be developed, followed by a pragmatic execution plan. To ensure rapid progress in a relatively short time-frame SparkOptimus was asked to support this process.
What they wanted
What we did
We first achieved preliminary alignment on strategic direction. We then supported Etos in developing a new digital proposition. We translated this proposition into requirements, in terms of IT, logistics, content & organization. To support decision-making we evaluated possible collaboration with partners for front-end, back-end & logistics.
What we achieved
We achieved alignment on the strategic priorities for developing a digital proposition. Additionally we identified high-level requirements and a first exploration of potential collaborations.
What they said
“SparkOptimus supported us really well in clarifying how our offline proposition could be translated into a digital proposition. Additionally they were extremely savvy in identifying what would be required to realize our vision.”
– Inge Wortelboer, Director Business Development Etos