Etos

Strategic priorities for digital proposition

What they wanted

Etos aims to step up its online presence, inspired by developments at both international competitors as well as other Ahold labels. As a first step a strategic direction was to be developed, followed by a pragmatic execution plan. To ensure rapid progress in a relatively short time-frame SparkOptimus was asked to support this process.

What we did

We first achieved preliminary alignment on strategic direction. We then supported Etos in developing a new digital proposition. We translated this proposition into requirements, in terms of IT, logistics, content & organization. To support decision-making we evaluated possible collaboration with partners for front-end, back-end & logistics.

What we achieved

We achieved alignment on the strategic priorities for developing a digital proposition. Additionally we identified high-level requirements and a first exploration of potential collaborations.

What they said

SparkOptimus supported us really well in clarifying how our offline proposition could be translated into a digital proposition. Additionally they were extremely savvy in identifying what would be required to realize our vision.”

Inge Wortelboer, Director Business Development Etos