eBay

E-commerce strategy

What they wanted

eBay Classifieds wanted to better understand the opportunity to expand its B2C e-commerce market  in Northern Europe.

What we did

SparkOptimus gave insight into the e-commerce value chains in the relevant countries and reviewed market attractiveness for eBay. We mapped two possible routes to market in terms of propositions and business models, as well as a fit with the current eBay demands.

What we achieved

The result was a clear scan of the opportunity and consequences for management to decide on the way forward.

What they said

We chose SparkOptimus because of their leadership in approaching e-commerce from both the customer, financial, and operational point of view. They did a great job in supporting us reviewing this opportunity.”

– Dennis van Allemeersch, Director B2C eBay Classifieds Northern Europe