Digital scan to identify growth opportunities
Staatsloterij is the oldest and largest lottery in The Netherlands. Email is one of Staatloterij’s priority marketing channels. To continue to enhance the customer experience for all potential prize winners, Staatsloterij wanted to optimize the e-mail marketing process and bring e-mail marketing to the next level by implementing increased personalization and trigger-based communication.
SparkOptimus provided support in designing and implementing a pragmatic and efficient e-mail marketing process, as well as operationalizing a structured ‘test & learn’ cycle to continuously optimize conversion. Furthermore, SparkOptimus helped to define the e-mail marketing strategy and executed a detailed assessment of the current e-mail marketing tooling.
The new e-mail marketing process reduced the time required for new campaigns from four weeks to ten days. The defined e-mail strategy paved the way to increase sales, personalize communication, and reduce churn, while the operationalized ‘test & learn’ cycle provided a structured way of working for continuous improvement of e-mail effectiveness.
“Using SparkOptimus’ hands-on support, we were able to quickly improve the e-mail marketing process and define the e-mail marketing strategy, laying the groundwork for even more relevant communication with our customers”
Shirley KindManager Direct Sales & CRM