La Place

Designing a mobile customer loyalty program

What they wanted

La Place wanted to assess the effectiveness of some elements of their current marketing plan and look into developing a future-proof loyalty program.

What we did

We identified a mismatch between consumer bottlenecks in the sales funnel and current marketing budget allocation. Subsequently, we designed a future-proof loyalty program with a large sales potential, including business cases and a roadmap.

What we achieved

As a result, a significant reallocation of budget was recommended, a supporting shareholder’s presentation developed, and a ‘brief’ created for suppliers to execute this plan.

What they said

“In a short period, SparkOptimus created fact-based clarity in our marketing priorities and made a huge acceleration of our mobile loyalty ambitions possible.”

– Bart van den Nieuwenhof, CEO La Place