Bugaboo

Evaluating potential business models

What they wanted

Bugaboo is a Dutch mobility company producing premium strollers sold via retail partners, and directly via their own website, all across the world. Aiming to better service their consumers and customers, Bugaboo is exploring new business models that could be launched together with its new product line. Bugaboo asked SparkOptimus to evaluate these potential business models and to help develop a commercial pilot plan

What we did

We prepared a workshop to help define Bugaboo’s vision and ambition in how to best service its consumers and retail partners in the future. Next, we defined a selection of potential business models and conducted a rigorous assessment of the models to calculate the (financial) impact, followed by an actionable plan to move towards piloting and further validating different business models

What we achieved

Through involving all key expertise within Bugaboo, we jointly provided the much needed insights in the potential impact of the new business models to be able to move forward with confidence and with a clear recommendation of the next steps

What they said

SparkOptimus was able to simplify a complex question for us and to provide the insights we needed to make the next step forward to get the most out of Bugaboo.”

– Mieke Veldhuis, CCO Bugaboo International