Amor

Identifying digital growth opportunities

What they wanted

Amor is a world-leading distributor of affordable precious jewelry, selling over eight million pieces of jewelry annually. In addition to its own brands Amor and Noelani, the company also markets jewelry under retailer’s private labels. As digital developments were accelerating, Amor wanted to ensure it was well-positioned to capitalize on the growing digital channel, and asked SparkOptimus to help identifying and assessing key digital growth opportunities

What we did

SparkOptimus first mapped the digital growth opportunity for Amor’s focus markets. Based on a series of interviews and SparkOptimus’ digital expertise, we then defined a coherent set of initiatives on how to grow both direct online sales as well as indirect online sales (through partner websites). Finally we mapped the organizational and technological requirements to successfully implement these initiatives

What we achieved

SparkOptimus helped Amor to assess the digital opportunity and map the organization and technology required to bring Amor’s digital activities to a next level

What they said

SparkOptimus did a great job in structuring digital growth opportunities by applying their wide ecommerce expertise to our situation. They clearly understood our issues and provided good solutions.”

– Daniel Krämer, Geschäftsführer s.Oliver Jewel GmbH and Head of E-commerce Amor GmbH