23 February 2017
An increasing number of brands is launching Direct-to-Consumer (DTC) channels, bypassing the traditional value chain. As chair of the expert committee of Shopping Tomorrow on Direct Brands, SparkOptimus published a bluepaper focusing on the three elements that are essential for rolling out a DTC operation: a solid consumer proposition; relevant capabilities within the organization; and a technology set-up that supports the business. Interested? You can download the bluepaper here.