Steven Koolen and Reinoud Haal present at Webwinkel Vakdagen

SparkOptimus Managers Steven Koolen and Reinoud Haal presented the results of Shopping Tomorrow’s Direct Brands research and shared insights on how traditional brands can profit from online direct-to-consumer sales during the Webwinkel Vakdagen in Utrecht. Steven and Reinoud also discussed how brands can overcome obstacles when directly selling to consumers and what steps a brand can take to prepare for online sales. The Webwinkel Vakdagen is the most important e-commerce event of the Benelux and is attended by more than 10,000 e-commerce professionals.