SparkOptimus News Highlights – Week 28

At SparkOptimus, we try to highlight the most important news and background stories in digital, e-commerce and retail. Here is our selection of last week’s news:

As Greece defaulted on their debt this week, cash money was scarce in the streets of Athens. With EU talks not going well the Greek may have to get used to other money. Anticipating a new currency the Spanish firm Bitchain installed an ATM filled with Bitcoins. Another way Greece might be saved is by being bailed out by Apple. For Apple this might be a wise move since Apple’s other products are having a hard time. Although there was a tremendous enthusiasm for the Apple Watch a couple of months back, the hype seems over. Sales of the much-vaunted gadget fell by 90 percent in the US. This is a surprising statistic for some, as app developers found interesting ways to use the Apple Watch. Coming to the App stores: hands-free Tinder for the Apple Watch, checking your heartbeat to make a match.

But not all hope is lost for the Apple Watch as they seem to have attracted an entire new niche market. A Chinese man saw a different use for 2 golden Apple watches, he let his dog wear them.