SparkOptimus leads Shopping2020 expert panels

Our Senior Managers Jur Gaarlandt and Steven Koolen have led Shopping2020 expert panels ‘Performance Advertising’ and ‘the Intelligent Store’. Shopping2020 is a nationwide initiative with leading retailers and the branch organization on the future of retail. Their presentations were part of the book launch of ‘Shopping Tomorrow’, for which both of them wrote a chapter in close collaboration with Dutch experts and professionals.