SparkOptimus leads Shopping Tomorrow ‘Direct Brands’ expert panel

Last week, SparkOptimus kicked-off the first working session of the expert panel ‘Direct Brands’ of this year’s prestigious Shopping Tomorrow program. Jointly with senior managers of brands such as Philips, HEINEKEN, Sonos, Friesland Campina, Accell and Ahrend, SparkOptimus (represented by Jur Gaarlandt, Steven Koolen, and Reinoud Haal) will write a chapter tackling the main aspects of how brands can take maximum advantage of selling directly to end users.