Grocery shopping: ripe for digital disruption

Online grocery services are all over the news these days. Online supermarket Picnic announced its launch, Albert Heijn introduced its ‘Allerhande Box’, and Jumbo stated it will start home delivery later this year. Furthermore, HelloFresh Netherlands hinted it soon expects to pass the €100 mln sales mark. Are we on the verge of a grocery revolution? Will online grocery shopping finally take off? And most important: who will win?

Maurice van Heijningen provides answers to these questions in his latest article on
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