Annual Marketing and Sales Directors Consumer Goods Round Table

RT-MKT-CGOn June 6th 2013 SparkOptimus organized the annual Consumer Goods Marketing Directors Round Table evening for Marketing and Sales Directors of consumer goods companies.This year’s topic was: ‘The dual challenge: Accelerating online, while managing the base’. SparkOptimus and several guest speakers (including Eelco Ockers from Unilever) discussed various cases and opportunities in digital.

20 Marketing and Sales Directors were present, including Maureen Baas (Nestlé), Bert Baron (Coca-Cola), Iris Lebbink (Unilever), Maaike Maagdenberg (Cloetta), Willem Vola (FrieslandCampina), Jochem Schouten (Heinz) and Arnaud Wynia (Heineken)