SparkOptimus Managing Partner Alexandra Jankovich participates in the jury of the Dutch Marketing Awards of 2016. The awards will be granted on March 31 this year at the Royal Tropical Institute in Amsterdam. There are seven different categories, and Alexandra will be judging the category of ‘Marketing Company of the Year’, together with Freek Padbeg (Grape District) and Marjolein Meynen (Rijksmuseum). In this category companies are being nominated when marketing plays an important role in determining their vision, purpose, strategy, and business. The nominees of this year are, a.o., de Bijenkorf, Heineken, Hunkemöller, IKEA, and the Van Gogh Museum.
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