Alexandra Jankovich about the transition to online at GMC2013 October, 2013

Alexandra Jankovich about the transition to online at GMC2013 October, 2013Alexandra Jankovich held an engaging argument during the ‘Grote Marketing Congres 2013′ event about embracing online. ‘A lot of marketeers lose their common sense when talking about online or social. They either do to little or have the ambition to become the next Amazon, while in the end it only comes down to two questions: does it add value for our customers? And: Is it a financially sound proposition for our organization?’

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