Adformatie, Alexandra Jankovich about social shopping September, 2011

Adformatie, Alexandra Jankovich about social shopping September, 2011Alexandra Jankovich, partner at Sparkoptimus, about social shopping in an Adformatie article: ‘We define social shopping as the usage of interactions of consumers in the decision- and purchaseprocess. Groupon-like sites are not social shopping sites, they are more push driven outlets for advertisers’

Read article