Role web / mobile and e-commerce customer journey.
As a preferred partner SparkOptimus supports a leading international food retailer in determining the role of web / mobile and e-commerce in the customer journey as part of their global 2020 strategy program.
Positioning and budget allocation in competitive digitizing field.
SparkOptimus supports a leading financial institution in defining their customer journey, their current performance in the competitive field, and the implications of positioning, on - and offline marketing and sales activities and budgets.
Optimization on- and offline budget based on the customer journey.
We support a large international insurance company in the optimization of their marketing and sales budget, based on the on- and offline customer journey for the direct and indirect channels. This is being globally rolled-out to their marketing units.
Loyalty program of the future
For a major international FMCG player SparkOptimus develops a loyalty program of the future, using this as their platform for digital marketing and CRM, where online / mobile and social opportunities are exploited. In this project we support the vision, including the business case, to a detailed roll-out plan.